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The leading consumer intelligence company shares insight on what’s driving growth in this dynamic personal care category.
July 27, 2023
By: Christine Esposito
Editor-in-Chief
Gone are the days of deodorant as a just another ultilitarian personal care category. Today's consumers have more choices, making deodorant shopping and usage much more than a perfunctory portion of one's daily hygiene routine. The rise of natural brands and premiumization are fueling this dynamic sector, according to NielsenIQ (NIQ).
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